Monaco held strong this past summer when it comes to tourism in the Principality.
A plethora of non-European visitors, including an uptick in the number of global tourists, is partially to thank for a prosperous summer season in Monaco.
An initial review was held on how well Monaco’s various attractions and venues had done over this past summer and it indicated record visitor numbers, such as the record-breaking Monet en Pleine Lumière exhibition at the Grimaldi Forum as the Monaco Tourism and Convention Department has released its official report on the 2023 summer tourist season.
Monaco has always garnered an international appeal. And although occupancy rates in hotels are still down slightly on the prodigious pre-pandemic year of 2019 (likely due to costs), they did hit an impressive 75% in July and 72% in August. This is primarily due to a high influx of tourists from North America, Italy being close by, along with France at its border, and the UK, who round out the Top Four nations who most visited the Principality.
“Monaco attracts a very good clientele,” says Monaco Tourism and Convention Department Director Guy Antognelli. “What we are seeing overall compared to 2019 is a growth in non-European customers, including a strong increase in the Middle East.”
Asian visitors have lowered in number, according to the data, but global tourists made up for those numbers.
“Japan has picked up this year, China is at just under 40% of the outbound tourism it had in 2019… It’s still a little complicated,” explains Antognelli. “Australians are present in [good] numbers in Monaco, an increase compared to 2019. These are markets with a promising future for the Principality. We will see them much more present in 2024.”
The Tourism Department is now looking ahead to the autumn, with several high-profile conventions and events on the horizon, amongst them the recent Monaco Yacht Show, followed by Assises de la Sécurité, Luxe Pack, and Sportel.
“These are all major events, which are sold out and some of which will attract more participants than in previous editions,” assures Antognelli. “Requests for 2024, 2025, and 2026 are already coming in. This proves that the Principality also remains attractive for business conferences and seminars.”