Rose Festival Returns to Villa Ephrussi

 

The stunning Villa Ephrussi de Rothschild on Saint Jean Cap Ferrat will celebrate the 15th edition of its much-loved Rose and Plant Festival on Saturday 2nd and Sunday 3rd May, bringing together flowers, music, workshops, performances and guided garden tours across its spectacular seven-hectare estate.

 

At the heart of the event is the rose, a flower deeply connected to Baroness Béatrice de Rothschild, who created the villa between 1907 and 1912 and made roses a defining feature of the property. Today, nine of the estate’s gardens hold the prestigious “Jardin Remarquable” label from France’s Ministry of Culture.

“The rose holds a special place here — it is both the queen of flowers and a symbol of love,” said Muriel Mayette-Holtz, director of the villa, describing the estate as one of the most beautiful garden settings in the world.

Visitors can explore a plant and flower market in the French garden featuring rose growers, horticulturalists and specialist nurseries. There will also be creative workshops for all ages, from flowerpot decorating and insect discovery for children to basket weaving, floral arranging and scent-based experiences for adults.

Live entertainment will take place throughout the gardens, including performances by the accordion and vocal duo Deux Elles, a fountain-side dance performance by Julia Zolynski, and literary readings in the Florentine garden by actors Elise Clary, Laurent Prévost and Hervé Van Der Meulen.

Special themed tours will also run throughout the weekend, focusing on the Rothschild family, the villa’s art collection and the gardens themselves, led by the estate’s gardening and collections teams.

Tickets are priced at €20 for adults and €12 for students and children aged seven to 18, including full access to the villa and its renowned art collection.

European Parliament Votes to Ban Conversion Therapy Across the EU

 

Brussels, 2026 — In a landmark move for LGBTQ+ rights, the European Parliament has voted in favor of banning so-called “conversion therapy” practices across the European Union, marking a decisive step toward harmonizing protections for LGBTQ+ people across member states.

The vote follows mounting pressure from civil society and a successful European Citizens’ Initiative that gathered more than one million signatures calling for an EU-wide prohibition of conversion practices.

A decisive political signal

Members of the European Parliament (MEPs) overwhelmingly backed the measure, urging the European Commission to introduce binding legislation that would criminalize conversion practices throughout the bloc. The vote reflects growing consensus within EU institutions that such practices constitute serious violations of human rights.

Conversion therapy—widely discredited by medical and psychological associations—refers to interventions that attempt to change or suppress a person’s sexual orientation or gender identity. These practices have been described by international bodies, including the United Nations, as harmful and potentially amounting to torture.

From debate to action

The parliamentary vote builds on months of debate and public hearings triggered by the citizens’ initiative, which called for conversion practices to be classified as “euro-crimes” and for stronger protections for victims.

Although several EU countries—including France, Germany, and Spain—have already enacted national bans, the legal landscape remains fragmented, with some member states lacking clear prohibitions.The Parliament’s vote aims to close these gaps by establishing a unified legal framework.

Wider European momentum

The decision also aligns with broader developments across Europe. Earlier in 2026, the Council of Europe adopted a resolution urging all member states to outlaw conversion practices, signaling a continent-wide shift toward stronger protections.

Advocacy groups have welcomed the Parliament’s vote as a turning point. They argue that a binding EU ban would not only prevent abuse but also ensure access to support services and justice for survivors.

What happens next?

While the Parliament’s vote is a major milestone, the process is not yet complete. The European Commission must now draft concrete legislative proposals, which will require approval by EU member states before becoming law.

If enacted, the ban would represent one of the most comprehensive international efforts to eliminate conversion therapy, reinforcing the EU’s stated commitment to equality, dignity, and human rights for all citizens.

This vote sends a clear message: across Europe, there is “nothing to cure”—and no place for practices that attempt to deny people their identity.

The Smart Riviera Buyer

 

After years working in luxury villa rentals and real estate across the Côte d’Azur, one question comes up again and again—particularly from international buyers looking at the French Riviera for the first time:

 

“Is this better as a second home… or should I treat it purely as an investment?”

 

The truth is, the strongest purchases are rarely one or the other.

 

The most successful buyers understand that on the Côte d’Azur, the real opportunity lies in combining both. A well-chosen villa should offer exceptional personal enjoyment while also performing as a smart, income-generating asset.

 

This is one of the reasons the French Riviera continues to attract buyers from the UK, North America, the Middle East, and across Europe. It is not simply about prestige or sunshine—it is about stability, scarcity, and long-term confidence. 

 

Prime locations such as Saint-Jean-Cap-Ferrat, Èze, Cap d’Antibes, Cannes, Mougins, Valbonne, and the hills above Nice remain highly desirable because supply is limited and demand is consistently international.

 

Unlike many seasonal markets, the Riviera benefits from year-round appeal. Summer tourism is obvious, but major events such as the Cannes Film Festival, the Monaco Grand Prix, MIPIM, Cannes Lions, and international congresses create strong demand far beyond July and August.

This supports premium rental performance for well-positioned villas with the right amenities—sea views, privacy, pools, security, outdoor entertaining space, and proximity to airports and international schools.

 

Historically, quality Riviera property has shown steady long-term appreciation, often in the range of 4–6% annually depending on location, rarity, and condition. At the same time, luxury seasonal rentals can provide substantial returns when professionally managed.

For many owners, a properly structured villa can generate between €120,000 and €180,000 annually—or significantly more at the ultra-prime level—while still being reserved for personal use during the most important times of the year.

This is where buyer thinking has changed.

 

Clients today are less interested in choosing between emotional value and financial return. They want both. They want a home for family holidays, Christmas escapes, summer entertaining, and future legacy planning—but they also want that property working intelligently when they are not in residence.

 

That means ownership is no longer just about purchase price. It is about strategy: legal structure, tax efficiency, concierge services, maintenance, rental positioning, guest experience, and long-term asset protection. The right management model can make the difference between a beautiful but costly second home and a high-performing lifestyle investment.

 

It is a far more balanced and sophisticated approach.

 

Rather than asking, “Should I buy for pleasure or profit?” the better question is:

“How do I make this property deliver both?”

 

On the Côte d’Azur, where exceptional homes are finite and international demand remains constant, that balance is often where the real value is found. The smartest buyers are not choosing between lifestyle and investment—they are building both into the same decision.

Contact Experience The French Riviera

Lights, Camera, Côte d’Azur: Why the French Riviera Became Cinema’s Eternal Backlot

 

Long before influencers discovered its sunsets and billionaires docked their yachts along its harbors, the French Riviera—stretching from Nice to Cannes and beyond—was quietly becoming one of the birthplaces of modern cinema. What began as a practical escape from grey northern skies evolved into a myth-making machine, where light, landscape, and lifestyle fused into something filmmakers simply couldn’t replicate elsewhere.

The Early Days: Chasing the Light

In the early 20th century, filmmakers from across Europe migrated south for one simple reason: sunlight. Before advanced studio lighting, natural brightness was essential—and the Riviera offered it in abundance. The region quickly attracted pioneers like Louis Lumière, whose family helped invent cinema itself, and production companies that established some of the earliest studios in towns like Nice.

The Riviera wasn’t just a technical solution—it became a cinematic character. Palm-lined promenades, Belle Époque architecture, and the Mediterranean’s impossible blue created a ready-made fantasy world. Filmmakers didn’t need to build sets; reality was already cinematic.

Cannes: From Quiet Resort to Global Film Capital

The transformation of Cannes into a cinematic powerhouse solidified with the creation of the Cannes Film Festival in 1946. Originally conceived as a cultural counterweight to fascist-controlled festivals in Europe, Cannes quickly became the most prestigious film event in the world.

Today, it’s where careers are made, reputations are destroyed, and global cinema trends are set. But beyond the red carpet spectacle, Cannes reinforced the Riviera’s identity as a place where film isn’t just shown—it’s lived.

The Golden Era: Glamour, Crime, and the Jet Set

By the mid-20th century, the Riviera had become synonymous with cinematic glamour. Directors and stars flocked here, not just to work, but to exist in a kind of heightened reality. Alfred Hitchcock used the region’s elegance and intrigue in films like To Catch a Thief, turning Monaco and the surrounding coast into playgrounds of suspense and seduction.

At the same time, the French New Wave—led by figures like Jean-Luc Godard—used the Riviera in a completely different way. In Breathless, Nice wasn’t just beautiful; it was raw, immediate, and alive. The region could be both polished fantasy and gritty realism, sometimes in the same shot.

Why Filmmakers Keep Coming Back

The Riviera’s appeal isn’t nostalgia—it’s practicality, versatility, and branding all rolled into one.

1. Light That Does the Work for You The region enjoys over 300 days of sunshine a year. That consistency reduces production costs and gives cinematographers a natural, golden palette that’s hard to fake.

2. Visual Density Within a short drive, you can capture beaches, mountains, medieval villages, luxury villas, and urban streets. Few places offer that kind of variety without crossing borders.

3. Built-In Prestige Filming in places like Monaco or Cannes instantly signals wealth, intrigue, and exclusivity. It’s visual shorthand that audiences recognize worldwide.

4. Infrastructure and Incentives France has heavily invested in film-friendly policies, including tax rebates and streamlined permitting. Studios and crews are readily available, making production smoother than the Riviera’s laid-back image might suggest.

Modern Riviera on Screen

Today, the Riviera continues to play itself—and everything else. Hollywood blockbusters, European dramas, and streaming series all use the region as a backdrop. From high-speed chases along the Corniche roads to slow, sun-drenched character studies, the setting adapts to the story.

Shows like Emily in Paris and The White Lotus along with countless international productions lean into the area’s dual identity: beauty on the surface, tension underneath. That contrast—between luxury and secrecy, sunlight and shadow—is storytelling gold.

The Real Reason: It Sells a Dream

At its core, the Riviera persists in cinema because it offers something deeper than aesthetics—it sells aspiration. Whether it’s a romantic escape, a criminal underworld, or a billionaire’s playground, the setting amplifies the stakes.

Filmmakers aren’t just using the Riviera as a location. They’re borrowing its mythology.

And that mythology is durable. It has survived world wars, economic shifts, and the rise of digital filmmaking. Because no matter how advanced technology becomes, it still struggles to replicate what the French Riviera delivers effortlessly: light, atmosphere, and the feeling that anything—beautiful or dangerous—could happen just around the corner.